Post by moen on Jan 16, 2024 1:57:57 GMT -5
First, it should be understood that the stages of advertising campaigns can be divided into three key parts: this is, of course, testing - we will look at this aspect in detail; optimization — how to improve performance and cost per result; and finally, at the third stage, I would like to mention, based on my experience, that a real revolution is taking place here: new models, approaches and strategies for managing an advertising campaign, which directly lead to its scaling . Testing advertising campaigns So, let's start with what testing actually starts with. It may seem trivial, but the main step is to create a target audience and divide it into separate target groups. Step 1. Target groups and saved audience groups Target groups and saved audience groups It is important to understand that when forming target groups, we can use saved audiences on platforms such as Facebook or Instagram. When we create "portraits" of these target groups, we need to consider that once these audiences are created, we can divide them into groups.
One or even several saved audiences can be assigned to each Phone Number List target group. This means that we can conduct audience testing within the ad campaign structure based on their interests, behavior or other fine-tuning. Therefore, at the stage of creating the structure of advertising campaigns, it is important to consider how many saved audiences we already have. The more such audiences, the more budget you need to allocate for testing. So, first of all, it is necessary to study the target groups in detail, divide them into saved audiences and then create a structure of advertising campaigns . Step 2. Structure of advertising campaigns Structure of advertising campaigns Regarding the structure of advertising companies, first of all it is worth defining two main directions: Acquisition (recruitment) advertising campaigns and retargeting. Most of you may already be familiar with these concepts, but it is important to understand that there is a third dimension that unfortunately is very rarely used in advertising campaigns, even when I audit companies, including American companies. This direction is retargeting to a hot audience, i.e. to those customers who are already known to the brand.
Therefore, when forming the structure of advertising campaigns, this basic concept is the foundation for testing. It is important to understand that there are not just two, but three directions, and retargeting can be seen as divided into two more sub-directions. When we talk about Acquisition advertising campaigns, we are faced with the task of testing a specific set of audiences. These audiences directly relate to the previous point about saved audiences. In the case of retargeting campaigns, we are dealing with an audience that has already had contact with our website and is, for example, viewing products or making a purchase decision. So when we talk about retargeting campaigns, we're more interested in their behavior, which is where they get stuck, so we can guide them further along that path. However, when we achieve specific actions, such as a purchase, it is also important for us to continue to engage with that audience and maximize revenue. When we already have a customer who has made a purchase, we get more information about what might be of interest to that audience, and we can offer additional products or services. Simply put, it can involve re-selling or cross-selling.
One or even several saved audiences can be assigned to each Phone Number List target group. This means that we can conduct audience testing within the ad campaign structure based on their interests, behavior or other fine-tuning. Therefore, at the stage of creating the structure of advertising campaigns, it is important to consider how many saved audiences we already have. The more such audiences, the more budget you need to allocate for testing. So, first of all, it is necessary to study the target groups in detail, divide them into saved audiences and then create a structure of advertising campaigns . Step 2. Structure of advertising campaigns Structure of advertising campaigns Regarding the structure of advertising companies, first of all it is worth defining two main directions: Acquisition (recruitment) advertising campaigns and retargeting. Most of you may already be familiar with these concepts, but it is important to understand that there is a third dimension that unfortunately is very rarely used in advertising campaigns, even when I audit companies, including American companies. This direction is retargeting to a hot audience, i.e. to those customers who are already known to the brand.
Therefore, when forming the structure of advertising campaigns, this basic concept is the foundation for testing. It is important to understand that there are not just two, but three directions, and retargeting can be seen as divided into two more sub-directions. When we talk about Acquisition advertising campaigns, we are faced with the task of testing a specific set of audiences. These audiences directly relate to the previous point about saved audiences. In the case of retargeting campaigns, we are dealing with an audience that has already had contact with our website and is, for example, viewing products or making a purchase decision. So when we talk about retargeting campaigns, we're more interested in their behavior, which is where they get stuck, so we can guide them further along that path. However, when we achieve specific actions, such as a purchase, it is also important for us to continue to engage with that audience and maximize revenue. When we already have a customer who has made a purchase, we get more information about what might be of interest to that audience, and we can offer additional products or services. Simply put, it can involve re-selling or cross-selling.